Strategy & market entry
You see an opening. The incumbent sees a threat. Test your entry plan against retaliation, pricing pressure, channel restrictions, and shifting demand.
Adversarial strategy & corporate wargaming
Your competitors won’t go easy on your strategy.
Neither should we. SAL7 puts your next major decision under pressure—before the capital is committed.
The pitch makes the case for success. We investigate what could bring it down. Competitors. Regulators. Capital. Critical dependencies. Then we turn those vulnerabilities into decisions you can act on.
You see an opening. The incumbent sees a threat. Test your entry plan against retaliation, pricing pressure, channel restrictions, and shifting demand.
Before the deal becomes a commitment, challenge the thesis. Examine fragile assumptions, downside exposure, and the reactions that could change the economics.
One weak dependency can change the entire project. Examine approval delays, supplier failures, and delivery constraints before they become your reality.
Switch perspectives. See how a single market-entry plan faces four very different threats.
01 / 04 THE OPPOSING MOVE
An incumbent responds to your launch with aggressive discounts and exclusive distribution agreements.
“We can win share at our planned price.”
Does the entry strategy still work if pricing power and channel access weaken together?
A deliberate process.
Built around the decision that matters.
We examine your proposal, presentation, model, and supporting evidence. Together, we establish what is being decided and what success requires.
We map the actors, incentives, dependencies, and constraints that could undermine the plan, then select the scenarios worth testing.
We simulate moves and responses, trace failure pathways, and examine downside exposure where the available data supports it.
We translate findings into changes, safeguards, warning indicators, and clear conditions for proceeding, revising, delaying, or stopping.
ADVERSARIAL STRATEGY REVIEW
Executive decision brief
A board-ready decision brief: what could fail, why it matters, and what to change. Supported by the reasoning and evidence behind each conclusion.
The most consequential vulnerabilities and what they mean for your decision.
Plausible failure pathways, challenged assumptions, and financial sensitivities where supportable.
Safeguards, early warning indicators, and decision conditions, with an evidence appendix.
Facts, assumptions, and simulated outcomes are distinguished. Uncertainty is made explicit.
Bring the decision you can’t afford to get wrong.
Start with the project, the stakes, and your timeline.